You know that moment, somewhere around the early hours of the morning, when you’ve had three glasses of wine too many and you pull your heels off.
The relief is enormous. It’s a great feeling.
But it looks like women are discovering an even better feeling. The feeling of wearing pain-free shoes in the first place.
Heels are, generally speaking, not that comfortable. They’re also not great for your back and make it harder to drive or run away from predators/boring parties. And yet women have persisted in wearing them.
At least, they persisted in wearing them until recently. According to the NPD’s retail tracking service, there’s been a sharp decrease in popularity of heel wearing.
Sales of high heels dropped 12 percent last year.