Aldi has partnered with ITV to broadcast its first ever fully signed ad break during Coronation Street on Monday 14 May, with all adverts being signed to mark the start of Deaf Awareness Week.
The signed ad break, which is a collaboration between the broadcaster and Aldi, will launch with the exclusive first broadcast of Aldi’s new Like Brands advert.
The new ad features Maisie Sly, star of the Oscar-winning film, the Silent Child and her mum in their first ever advertising campaign.
Ad agency McCann UK worked with ITV to engage additional brands with Microsoft, Gaviscon, Nurofen, Matalan, Velux, WeBuyAnyCar and Money Supermarket all featuring in the ad… Read the full story