Fashion Week season is full of fashion-y gimmicks. It’s the easiest way to get your show noticed, you see. The fast way to make your collection stand out in a sea of beautifully designed gowns and lust-worthy coats.
Most of these gimmicks are entirely ridiculous. But that’s kind of why they’re so brilliant.
Are any of us going to wear Snapchat filter makeup to work? Probably not.
Will we dress ourselves in giant plastic bags?… Read the full story