First, Zara pissed everyone off with their ‘Love your curves’ campaign which featured distinctly un-curvy models.
And now Simply Be has been criticised for not representing the women the brand was set up to cater for.
Marathon training week 9: running while tied to someone elseSimply Be was one of the first plus-size specific fashion retailers to cater for sizes 12-32 and now, Twitter is calling them out for not representing the real face of curvy women.
The label recently launched its #wearecurves campaign, featuring model Iskra Lawrence (size 14).