If you’ve ever had a mental battle over whether a tortilla or a burrito is better, an even bigger war is on our hands.
The burrito brand Chipotle has taken to Twitter to tell their rivals, Tortilla, that they stole their marketing strapline – a line used back in the 1990s.
Chipotle’s Brand Voice Lead (yep, that’s a real job, people) William Espey, tells Metro.co.uk: ‘The line was written before I started working at Chipotle. I didn’t write it, although I wish I did.
‘It was the headline that was roaring when I started here and made it clear to me the space within which I was going to be able to… Read the full story