Wellness being the billion pound industry that it is, it’s not a surprise to find seemingly random companies investing in yoga and fitness gear.
Asos now sells vegan dinosaur t-shirts. Argos does proper bargain yoga gear.
And now Ikea – that beacon of Swedish interior design – has just launched its first ever yoga mat and block.
From April 2018, the HJÄRTELIG collection will be on sale, with prices starting at just £3.
It’s designed to cater for people’s increased desire to connect with the outdoors, so everything in the collection is made from sustainable materials, like cork, rattan and seagrass.
As well as scented candles, jewellery, bowls, bedding and plant pots, the limited-edition… Read the full story