After all the chat around our addiction to the sweet stuff over the past few months, the government is finally launching the sugar tax this Friday.
We’ll have to pay 18p or 24p more per litre of sugar-laden drink.
So if you love stream-lining full-fat coke, you’d better do so today – for tomorrow you’ll have to start opting for the cheaper, silver cans.
While something undoubtedly needs to be done to address Britain’s obesity crisis, is this move really the way to go?
In Mexico, more than 70% of the population is overweight and more than 70% of the added sugar in the diet comes from sugar-sweetened drinks, with Coca-Cola being particularly popular.
But they’ve already got a sugar tax in place and officials there say that the nation’s experiencing a fall in consumption of sugary drinks for a second year running.
So there, at least, we see an example of how making something more expensive can reduce the numbers of people buying it.
That seems logical.
But one… Read the full story