Not only is it a travesty that the 99 ice cream cones are regularly priced at over 99p, but it turns out that the 99 cone you’re chomping on might not even be the real deal.
New research by Cadbury has found that 60% of Brits are unaware that their Cadbury Flake 99s may not actually be made by Cadbury – meaning they’re not actually have an ice cream with a Flake on top, but with a flaky chocolate replica.
What a travesty.
70% of the people surveyed also think that their Flakes are Cadbury branded even when they’re not – and wouldn’t even consider that they may be faked.
If you take the legitimacy of your Flake very seriously, we’re here to save your summer ice cream by telling you how to look out for a real Flake.
According to Cadbury, the key attributes that make up real Cadbury Flake 99 include an ‘irresistible crumbly texture that melts in the mouth’ and strong notes of cocoa that coat the mouth in a chocolatey Cadbury taste.
A Cadbury Flake will taste exactly like a bar of Dairy Milk… just in flaky form.
One other thing that can help you spot whether your Flake is real is whether it can withstand the heat. If it’s real, it’s heat-resistant so that it won’t melt into the ice cream.
If not, expect a creamy, chocolatey mess.
Debby Soetan, Research and Development Manager at Cadbury, says: ‘Due to a secret in chocolate processing, Cadbury Flake 99s are likely to withstand the heat and maintain their delicate flavour better than other chocolate, and not melt or break too easily.
‘So, even when they’re served from a hot ice-cream van during this scorching summer, a real Flake 99 should look and taste as good as ever.’
You’ll also notice Flake bars don’t melt in the microwave, if you fancy doing your own melting-based experiments.
Just in case the above information wasn’t enough, a ‘team of heroes’ created by Cadbury have also begun the mission to rescuing the UK from a fake Flake.
The ‘Flake squad’ (yes, really), will be dressed in the iconic Flake wrapper colours of purple and yellow and will be scouring UK seasides on a mission to investigate ice creams across the country and ensure fans are getting the real crumbly, chocolatey Cadbury Flake.
So basically, if you’re buying a 99 this weekend, look out for a bunch of people in brightly coloured suits.
Of course, if you’re buying a 99 cone and suspect your Flake isn’t the real deal, it’s not truly a tragedy. A fake Flake isn’t poisonous or evil, it just might melt a bit.
As long as it tastes good, there’s no issue. A stick of chocolate wedged in your ice cream can only be a wonderful thing.