‘Welcome to Jollibee, how may I take your order’
This is how I imagine fast food used to be. Or maybe that’s just what I remember from being fed too much American television as a child.
Either way, Jollibee, Asia’s biggest home grown fast food joint, opened its doors to thousands of waiting fans over the weekend in Earl’s Court.
Only the second branch in Europe, and arriving with queues of up to 18 hours at Saturday’s London opening, the chain boasts a somewhat unusal signature dish of fried chicken and spaghetti.
To make matters even more interesting, the restuarant’s namesake and mascot is a large red bee.
What’s all the fuss about?
On its own, Jollibee’s food is up there with the chicken of KFC and the cheeseburgers of McDonald’s — no mean feat.
The fried chicken is tender but not too greasy, and comes with a small pot of gravy that’s perfect for dipping in bits of crispy skin.
The spaghetti sauce is sweet and served with chopped hot dogs mixed in, and makes you feel like a kid.
The cheeseburgers, or Yumburgers in the Jollibee universe, taste like a cross between McDonald’s and Shake Shack with a Thousand Island sauce chucked in.
Taken piece by piece, Jollibee might seem like the weirdest fast food joint you’ve ever seen. An odd mascot, TV advert service and bizarre meal names.
But put together and experienced in sum, it all makes sense.