This week, Airbnb launched a new ad campaign called ‘Is Mankind’.
According to the accommodation-sharing site, the campaign is about celebrating kindness in the community.
Except that’s not quite the message it’s giving off. In fact, it’s freaking everyone out.
Maybe it’s the tone of the video, which shows a baby alone in a dark hallway, toddling slowly towards the door, accompanied by a slightly ominous soundtrack, like something out of The Shining.
Or maybe it’s the voiceover by Angela Bassett, who whispers: ‘Are we good? Go see. Go look through their windows so you can understand their views.’
‘Sit at their tables so you can share their tastes,’ she whispers in your soul like a kindly Hannibal Lecter. ‘Sleep in their beds so you may know their dreams.’