Well, that was short-lived.
After causing mass outrage, a bunch of angry think-pieces, and some sneaky hashtag maneuvering, Instagram has lifted its controversial ban on the #curvy tag.
The company maintains that banning #curvy wasn’t because they were body-shaming, but due to the fact that it was apparently being taking over by pornographic images.
Instagram has a system which blocks tags when they’re consistently being associated with content that breaks its terms of service. In the case of #curvy, all that nudity became a bit too much.
But after hundreds of users posted photos under #curvee and #bringbackcurvy, Instagram has decided to restore the hashtag.
Going forward, Instagram have said they’ll maintain closer checks on the top posts section of the app to keep an eye out for any nudity posted under the hashtag, and have vowed to be more ‘thoughtful’ about the tags they ban in the future.