Two months ago, Scotland launched its answer to Route 66 – NC500 (aka the North Coast 500).
And it seems the marketing sell is already working, as the 500-mile coastline drive has been named in the world’s top five road trips.
The route was designed by the North Highland Initiative (NHI), set up by Prince Charles to showcase Scotland’s many charms, and it swings by some of the country’s most glorious scenery.
It may not have the Californian weather but it more than makes up for it with the views.