Ah, Marketing. That sexy department full of glamorous and quirky individuals capable of weaving their magic and making even boring toilet paper look like this week’s sexiest must have item.
But despite all of the buzzwords, the ‘Four C’s’ and the countless quick wins and low hanging fruits there is much more you need to know about.
1. There is a special language
The majority of your meetings will be filled with buzzwords galore. As long as you learn the language and ensure that you mention ‘synergy’, ‘localisation’, and ‘big data’ you’ll be absolutely fine.
2. Reports are everywhere
Thought you’d head for a career in Marketing so you could avoid having to deal with big scary reports, percentages,… Read the full story