This not just any cock-up. This is a M&S cock-up.
Marks & Spencer’s latest bread advertising campaign has backfired spectacularly, after people noticed a slight double entendre in their bread brag.
M&S: ‘Putting the D in bread’ does not mean what you think it means.
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Of course, the internet has picked up on the brand’s mishap, and people all over Twitter are laughing at their mistake.
Or mastermind PR stunt. We may never know.