A new advert from Australian company Unicharm has incurred the wrath of the internet, attracting accusations of fat-shaming and period-shaming.
The commercial, called Ugh Moments, sees menstrual products brand Sofy BeFresh promote their new sanitary pads as the perfect antidote for the gross feelings you get when you’re on your period.
The story of the advert is pretty simple.
The woman has an alter-ego, to represent that ‘ugh’ feeling.
Alter-ego Ugh turns up when she gets her period.
The problem with Ugh?
She’s a few sizes bigger than her non-period counterpart.
