When we put chocolate in our chilli, and salt on our chocolate, is it really so wrong to put coffee in our pasta? Is it?
It’s the question on everyone’s lips, after Sainsbury’s suggested a little instant coffee to perk up your favourite comfort food.
The supermarket has upset everyone with its new #LittleTwists marketing campaign, which recommends adding instant coffee to your spag bol. Just pop one teaspoon in your stock, they say. There’s even a video.
Of course, the Twitter reaction was entirely commensurate with the ‘crime’.