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Lane Bryant’s #PlusIsEqual campaign is demanding more body diversity in the fashion industry

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lane bryant unveil their plus is equal campaign
#PlusIsEqual (Picture: Twitter/Lane Bryant)

After the massive success of their #ImNoAngel campaign, lingerie brand Lane Bryant is back, with another empowering message of body confidence.

Last week, a mini mystery surrounded an advert in the September issue of Vogue, which featured the silhouettes of a bunch of plus-size models, a date (September 14), and the hashtag #PlusIsEqual, along with a tagline reading: ‘It’s time for change.’

The ad, which happened to be the only page featuring plus-size models in the entire issue, had no brand name attached. Everyone kind of assumed Lane Bryant was behind it, but they refused to comment at the time.

Now, they’ve come out and revealed that yep, they did it. They’ve now revealed the faces… Read the full story


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