An ad campaign commissioned by Brazil’s Pediatric Society of Rio Grande (SPRS) has gone viral, after the ad company quite frankly smashed it.
SPRS commissioned Brazilian advertising agency Paim to create a campaign to highlight the impact on a mother’s diet on her unborn child, and Paim came up trumps.
The campaign features three images of breastfeeding mothers, where each mother has a different junk food or drink painted on her breast so it looks like the baby is consuming that food directly.
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