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Parents say the ‘brelfie’ breastfeeding craze is shaming mums who bottlefeed

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Getty breastfeeding
Are brelfies putting too much pressure on new mums? (Picture: Getty)

In a bid to erase the stigma around breastfeeding in public, mums, including models Miranda Kerr and Gisele Bundchen, have been joining the trend for breastfeeding selfies, aka ‘brelfies’ on social media.

But now parenting groups have raised concerns about the brelfie trend, saying it creates a culture of judgement among mums.

A survey of 2,000 parents found that 39 per cent of bottlefeeding mums said they’d been the target of negative comments and looks from strangers.

The survey by Channel Mum also reported that 41 per cent of mums felt they had ‘failed as a mum and failed their child,’ because they didn’t breastfeed, while 15 per cent admitted they’d lied and said they breastfeed… Read the full story


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