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You can now wear the internet because Tumblr’s launching a fashion line

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Gifs are now IRL (Picture: Tumblr/John Mclaughlin)

The line between reality and the internet has just gotten a whole lot blurrier.

Tumblr has revealed its very first fashion collection, letting you live and breathe the blogging phenomenon through their ready-to-wear line.

It’s messing with our heads because reality’s boundaries are being broken down. Gifs are moving from behind the screen and into the world.

It’s leaving us to question what does IRL even mean now?

Like, you can now wear Tumblr artist John Mclaughlin’s Fuzzy Dude gif for real.

PAOM x Tumblr fashion line for new york fashion week… <a href=Read the full story

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