Instagram users upload 60 million photos a day, which means it’s tough to get your photo to stand out from the crowd.
And let’s face it, we all love it when the likes come flooding in.
Luckily for those who crave the sweet satisfaction of a double tap, some researchers from Yahoo Labs and Georgia Tech have sifted through a whole lot of photos to find out which filters work best.
After looking through 7.6 million photos (told you it was a lot) they found that filters with warm temperature, high exposure and contrast increased both views and comments.
They also found that filtered photos are 21% more likely to be viewed and 45% more likely to be commented on than snaps without… Read the full story