This week in ‘wow, we’ll do a lot of weird stuff to look good in a bikini’: people are now treating their butts to electric shocks to promote lift and prevent cellulite.
It’s not as terrifying as it sounds. Skincare and beauty expert SB Skin in New York are offering a new treatment called microcurrent, which works to lift and tone the entire body – with the bum area receiving the most benefits.
It works by sending electric microcurrents through your body, stimulating muscles and causing them to contract. Which is basically the same effect as working out at the gym, except you can relax and read a magazine while it’s happening.