It is possibly the most British thing ever.
People are sending some guy on the internet pictures of their toast and asking him to rate them. The more brutal the review, the better.
And because we’re all essentially masochists at heart – and generally fairly bored – the Rate My Toast Twitter account now has 14.5K followers, despite being less than a month old.
The guy dishing out the insults is Liverpudlian Finn Mciver and he has no qualms about tearing people’s toast apart because ‘if their toast is bad they deserve it,’ apparently.
It’s pretty brutal.