We’ll admit when we first started watching this new ad from Japanese beauty brand Shiseido, we did wonder where it was going.
Called simply ‘High School Girl?’, the video shows a group of bored Japanese school girls in class and is accompanied by a baby-sounding voice singing what sounds a little like a nursery rhyme.
Which is, yeah, a bit weird.
Was this suddenly going to turn into Britney’s Hit Me Baby or some sort of Japanese version of The Virgin Suicides.
Neither, it turns out.
As the camera lingers on the last school girl around… Read the full story