Periods: half the population has them, but shhh. We’re not allowed to acknowledge their existence.
A selection of adverts from Thinx – a brand that makes period-proof underwear – might be banned from appearing on the New York subway, and we don’t really understand why.
The people behind Thinx proposed a new series of adverts for the New York public transit system, showing images of a peeled grapefruit, an egg, and some models, with the text: ‘underwear for women with periods.’
But Outfront Media, who are in charge of a portion of the adverts shown through the Metropolitan Transit Authority, have reportedly denied Thinx’s pitch for two reasons.