Clik here to view.
Depressing news for anyone who’s strongly opposed to gendered packaging: people think food in sexist packaging actually tastes better.
Agh. Damn our stupid subconsciously swayed human brains.
A study published in Social Psychology found that people tend to find food tastier if it’s in sexist packaging. Researchers asked participants – 58 men and 82 women – to taste-test a blueberry muffin at the local fair.
When the participants ate the muffin labelled as a ‘Mega Muffin’, covered in more ‘masculine’ packaging with images of men playing football, both men and women rated the muffin tastier than when it was wrapped in ‘feminine’ packaging, with a woman ballet dancer on the… Read the full story
