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Dad’s #MoreThanCute campaign encourages little girls to be whatever they want this Halloween

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More than cute
Campaign wants to show girls are ‘more than cute’ (Picture: Heroic Girls)

A dad fed up of nothing but cutsie costumes targeted at his daughters for Halloween has started a hashtag encouraging all little girls to dream big.

‘When choosing a costume, boys are told they can be anything they want: brave, scary, smart, adventurous and more,’ web designer John Marcotte writes on his Heroic Girls website.

He goes on: ‘The costumes designed for girls, on the other hand, tell them that no matter what they aspire to be, the only thing that society truly values is that they look “cute,”‘ he adds.

‘If you are a girl, even superhero and zombie costumes come complete with a tutu and a magic fairy wand.’

But, like his… Read the full story


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