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Premier Estates Wine’s #TasteTheBush ad slapped with ban

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We can almost hear the sniggers in the boardroom (Picture: YouTube)

It begged the question, do advertisers purposefully make ‘tasteless’ ads to fuel Twitter rage?

Premier Estates Wine’s ad campaign, released in August, showed a woman with a glass of red wine placed in front of her crotch as she utters the line: ‘Australia practically jumps out of the glass – in fact, some say you can almost taste the bush.’

That was the strapline by the way: #TasteTheBush.

While the UK-based winemakers claimed… Read the full story


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