In April, teen fave Abercrombie & Fitch said it was moving away from topless black and white posters and ‘overtly-sexual’ advertising.
And, this week, they’ve been praised for their new look, spearheaded by the first British-Indian supermodel Neelam Gill.
‘We announced a number of changes a few months ago, which were based on our customer’s feedback,’ senior VP of marketing Craig Brommers told WWD.
‘One of those changes was the elimination of sexualised imagery,’ he explained. ‘Although we are still on a journey of change, we feel that we have made developments in our brand creative, and this shoot… Read the full story