If you really want to give your country’s tourism a boost, you can’t just go for advertising and investing in fancy parks.
You need to think bigger. And by bigger, we obviously mean emoji.
Yep, Finland is the first country to launch its very own set of emoji, celebrating all the things that make Finland great.
Launching as part of ThisisFINLAND‘s 2015 Christmas calendar, the set will include more than 30 emoji, all themed around classic Finnish feelings and things.