Winter in London can be long and hard.
It can leave you desperate for a little warm sunshine on your face. But, that means a flight to somewhere exotic like the Caribbean. And no one’s got the spare cash for that.
That’s why Deborah Armstrong, the woman behind Glastonbury’s Shangri-La zone and designer of ‘addictive experiences’ has come up with Summerland: a summer festival that takes place in the bleak mid-winter.
Or, as they put it, ‘a warm balmy tropical paradise you can visit in a day and still be home in time for tea.’
If crowdfunding proves successful, the festival hopes to launch in London on December 12 next year, running until January 8, 2017.