As part of a major shake-up to the city centre’s road system, Manchester’s Princess Street is now open to two-way traffic.
Which, we admit, isn’t the most exciting news in the world, even if you live in Manchester.
But, to publicise the change to the street, which joins Canal Street, and is at the centre of the city’s LGBT nightlife, Transport for Greater Manchester have come up with a brilliant poster campaign.
One of their signs was shared by BBC Radio 5’s Adrian Bradley and the people of Twitter are loving it.