Magnum’s latest ad campaign celebrates gender-nonconforming individuals. And really good ice cream.
The tag line ‘Be True To Your Pleasure’ is as provocative as it sounds and plays up embracing diversity and individuality.
RuPaul’s Drag Race star Willam appears in the main campaign film which made its debut during Cannes Film Festival, and runs alongside three other videos starring transgender individuals.
James, Blake and Gregory talk about their gender identity and let’s just say it’s seriously inspiring. Check them out here.
‘I’ve always wanted to be somewhere in the middle,’ says James.
‘I’ve always wanted to have both energies – masculine and feminine. So I thought, I shouldn’t just have one. I didn’t like the world as it was so I created my… Read the full story