No, we’re not kidding.
It seems the Sainbury’s ad was so successful, everyone wants a Mog the Forgetful Cat toy this Christmas.
But unfortunately, if you haven’t already bought your cute Moggy toy, you may be out of luck – unless you’re willing to pay the price, that is.
And it’s a pretty hefty one too, with the cuddly kitty now selling for up to £100 on eBay and Amazon – ten times the original Sainsbury’s price.