You thought John Lewis liked to tug at the heartstrings. Well, they have nothing on German supermarket EDEKA.
EDEKA’s Christmas ad also features an elderly gentleman, but there’s no cute girl with some balloons to send him presents.
Instead, the ad starts with the old man coming home from a walk to find a voicemail from his daughter on the answerphone. ‘Hello Daddy it’s me,’ she says. A small voice is also heard shouting ‘Hello Grandpa’ in the distance.