Want to convince someone of something entirely untrue? Just keep repeating it. Over and over.
The illusory truth effect has been flying around the world of psychology since 1977. But recently, more and more evidence has arrived to back it up.
The illusory truth effect is the idea that if you repeat something often enough, people will slowly start to believe it’s true. Sounds about right, considering all the times we’ve blindly trusted an old wives’ tale or a much-retweeted factoid.
But a new study has revealed that the illusory truth effect is much stronger than we imagined. Because it turns out that even if a person has prior… Read the full story