Pre-orders for the UK’s first beef jerky advent calendar have crashed the company’s website (they claim), a full year before they’re due to hit shelves.
Brits love a bit of beef jerky it seems.
Spotting a savoury gap in the advent calendar market, Wild West recently announced plans to bring out a ‘jerky all the way’ Honey BBQ Beef Jerky calendar for 2016 and invited customers to register their interest here.
However, after the website crashed and they were inundated with pre-orders, the jerky purveyors posted this message yesterday, shattering jerky lovers’ dreams everywhere.