Christmas 24 has carried out an experiment to help people remember the true meaning of the festive season.
The TV channel built this Christmas-themed phonebox with a huge sign offering free presents – but the brilliance of the idea is made clear when people answer the ringing phone.
Many people walk by ignoring the phonebox in Birmingham New Street station – which is pretty hard to do, considering it’s massive and bright pink.
Finally, a girl picks up the ringing phone…
The festive phonebox was initially ignored by passers-by. (Picture: Christmas 24)
She, and others, catch on straight away that its Father Christmas on the phone. They’re then asked whether they’d like a… Read the full story
