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This cool new fashion label is challenging mental health stigma, one T-shirt at a time

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These T-shirts are designed to be worn with pride
These T-shirts are designed to be worn with pride (Picture: Wear Your Label)

We all know mental health problems are something many of us suffer from, but don’t feel we can talk about.

Friends Kayley Reed, 21, and Kyle MacNevin, 22, wanted to challenge this stigma – so came up with the idea of a fashion label that encourages people to wear their heart on their sleeve (or chest).

Their clothing brand, Wear Your Label, features T-shirts and sweaters emblazoned with slogans such as ‘It’s okay to not be okay’ and ‘Self care isn’t selfish,’ aiming to spark conversations around mental health.


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