Spending on gin passed £1 billion for the first time this year.
According to market researchers Mintel, who quizzed over 2,000 adults about their favourite tipple, Brits are expected to down 29 million litres of gin this year in total, with one third having drunk it within the past year.
We are officially a nation of gin lovers.
And it’s becoming more popular with the younger crowd. More than 40 per cent of those aged 18 to 34 had drunk gin in the past year, compared with just over a quarter of the over-45s.
Apparently, young drinkers see gin as ‘the most sophisticated’ white spirit.… Read the full story