This new lingerie campaign is the latest to defy outdated industry standards of beauty by proving that all types of women can be stunning.
And yes, that includes women with armpit hair.
In 2014, lingerie brand Aerie refused to airbrush models anymore and instead ‘show everything’.
Then back in April, Ashley Graham led the models of Lane Bryant’s #I’mNoAngel photo shoot, which took a swipe at Victoria Secret’s highly criticised ‘The Perfect Body’ campaign.
Read the full story