Bored of holding women to unattainable beauty standards, the industry has now set its sights on men.
Specifically, their furry butts. No word of a lie.
‘Thanks to Snapchat and sexting, people are more conscious over their appearance, and this includes the butt,’ spa educator Ben Brown from Bliss Spa told Mashable.
Apparently, numbers of men asking for butt waxes or shaves have increased significantly in the last year. It is, Ben says, becoming ‘the new norm’.
Yes, it’s 2015 and we’re shaving our bums.