We know we said not to panic back in October when an Italian coffee giant warned that a global coffee shortage could be on its way.
But scrap that, we’re panicking.
Back then Andrea Illy, CEO of Illycafe told Bloomberg that increased consumption means we’d need an extra 40 to 50 million bags of coffee in the next decade to keep up with demand.
She said: ‘Sooner or later, in months or years, we’ll have to make a bold decision about what to do. We don’t know where this coffee will come from.’
Yeah,… Read the full story