If you’ve ever wondered how far you can go with those personalised Nutella labels, the answer, it seems, is pretty far.
Writer Seamas O’Reilly, who is originally from Derry, now living in Hackney, has spent the last few weeks gently persuading Selfridges to print sweary things on Nutella jars.
He had previously spent the past two years writing prank Rush Hour Crushes and Good Deed Feeds for Metro. But it was getting increasingly tricky to get into print (we’re on to you Seamas), so he decided to turn his attention elsewhere.
‘I got the idea from being bored in work and not having had any crushes/deeds published… Read the full story