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Pret’s new Make Someone Smile campaign gives customers the power to hand out free coffee

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Pret Make Someone Smile coffee sleeve
Pret’s spreading the love (Picture: Pret)

It takes a lot to make a Londoner smile in the morning. But, a free Pret coffee has been known to do it.

Pret CEO Clive Schlee revealed last April that he had given staff the power to give out free drinks or food to customers.

‘The staff have to give away a certain number of hot drinks and food every week,’ he explained of the unique loyalty scheme. ‘They will decide “I like the person on the bicycle” or “I like the guy in that tie” or “I fancy that girl or that boy”. It means 28 per cent of people have had… Read the full story


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