With the number of blood donors in decline all over the world, Sweden has come up with a genius incentive scheme – they send the donor a text every time they save a life.
According to NHS Blood and Transplant, the number of new volunteers giving blood in England and North Wales has dropped by 40 per cent in a decade.
Hence the campaign this week – for National Blood Week – that saw the letters A, O, and B disappearing from street signs and brands across the country – those letters donate the blood groups most needed to maintain supplies.
Well, this new Swedish initiative could be the… Read the full story