It was, we now realise, only really a matter of time before people started matching their hair colour to their favourite shade of denim.
Denim hair colour is the latest dye job taking over the internet, from slightly bleached, to full on acid wash.
And just like slipping on your favourite pair of boyfriend jeans, denim locks are soothing, calming and oh so cool.
When it’s done like this, double denim can never, ever be wrong.
You’ll never feel blue.
You will probably feel like a rockstar.
50 shades of denim.