Last year, beauty blogger NikkieTutorials posted a video called The Power of Makeup, where she only made up half her face. She did it in response to people who were implying there was something shameful in women enjoying putting on makeup.
Because they didn’t realise that makeup is also a way of expressing yourself. And that women don’t wear makeup because they feel ashamed, but because they enjoy it.
Since then, #ThePowerOfMakeup has become an Instagram trend, with other beauty bloggers only styling half their faces to show they aren’t scared of going makeup… Read the full story