Usually when we are handed a load of chocolate, we don’t think of the atmosphere or ambiance surrounding us as we mash it haphazardly into our mouths, sometimes without even having time to take the wrapper off.
But we are missing out on the true pleasure that munching on the good stuff can illicit.
According to Cadbury (they are a leading confectionery brand, don’t you know?), who have conducted a study with Mindlab, what we are listening to can change how we taste the different varieties of chocolate they offer.
With the hearing and taste senses being… Read the full story