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Rainbow bagels dyed in six dreamy colours launch in Selfridges (but you can also get them for 50p at the Brick Lane Beigel Shop)

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Rainbox bagels have made their way to Selfridges (Picture: Selfridges)
Rainbow bagels have made their way to Selfridges (Picture: Selfridges)

Finally, rainbow bagels have made their way to London from New York.

The biggest food fad of 2016 sees several different food dyes giving the effect of unicorn colours swirled through the dough.

The rainbow bagel was made famous by baker Scot Rossillo of The Bagel Store in NYC, who patented the name.

Now Selfridges is selling a polished version baked by Yummies Deli at £4.99 for five in their Foodhall.


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